We teamed up with our friends from Ogilvy US to create animation celebrating the 25th anniversary of iconic and multifunctional ThinkPad 25 by Lenovo.
Lenovo’s ThinkPad is already a well-established and a red-hot computer that needs no introduction. Neither its hallmark – the red colored button. You probably heard that ThinkPad is not just a laptop. But what if we told you that ThinkPad might be a game-changer? This was the starting point of our concept.
We were challenged, alongside with 24 other creatives from all around the World, to create a video that would depict less obvious possibilities ThinkPad has to offer. Thanks to Ogilvy US we had full discretion on the topic and creative process. We decided to show the potential that stands behind this inconspicuous computer. The idea was to illustrates the creation process of a prosthetic that can be done out of ThinkPad components. Our team created a CG animation which illustrates how dozens of elements transform into a mechanical limb. This is how we brought this arm to life. Literally. With the ThinkPad.
Agency: Ogilvy US
Executive Creative Director: Mike Hahn
Senior Art Director: Raj Ramamurthy
Senior Producer: Jessica Fiore
Creative Production Studio: Ars Thanea
Executive Creative Director: Piotr Jaworowski
Art Director: Maciej Mizer, Marcin Kowalski
Production Lead: Marta Król
Producer: Magda Błocian
Concept: Michał Urbański
Modeling: Ernest Kośka / Michał Serafin
Lighting: Ernest Kośka / Michał Serafin
Animation: Piotr Wołoszyński
Compositing: Łukasz Wiktorzak