Together with TAG Creative, New York-based agency, we created CG animations for the new Movado watch – Museum Classic. The video premiered at the end of 2018 at the most renowned location in the world – Times Square.

Movado is a great example of a brand where craftsmanship and artistry always go hand in hand. Throughout the years, the Swiss company received over 200 international prizes, therefore we could not have been more excited when invited to work with people who value design and innovative approach to technology as much as we do.

„Don’t let the numbers define you” is the newest Movado campaign presenting a fusion of Swiss heritage and modern design. We were asked to create 2 videos which would give the impression of the beauty and timeless elegance captured in the new model. 

The creative vision focused on the dynamism of paint splashes which would reflect the vibrant spirit and numerous close-ups to expose a simple yet chic look. The most challenging part was a complex 3D simulation of fluids – we took several tries to keep the final result natural, but we knew that the effort was worthwhile.

Production: Ars Thanea

Executive Creative Director: Peter Jaworowski
Director: Adam Torczyński
CG Supervisor: Mikołaj Valencia
Head of Production: Marta Król
Producer: Ania Pietrzak
Art Director: Adam Torczyński, Maciej Mizer
3D Lead Artist: Jakub Włodarczyk
FX TD: Adam Torczyński
3D Simulation: Adam Torczyński, Jakub Włodarczyk
Modeling: Michał Serafin, Jakub Włodarczyk
Textures/ShadingLighting/Rendering: Jakub Włodarczyk, Michał Serafin 
Animation: Piotr Wołoszyński
Compositing Artist: Łukasz Wiktorzak, Łukasz Stolarski
Edit: Adam Torczyński

Agency: TAG Creative

Creative Director: Fawne Berkun
Art Director: Darina Stekol
Executive Producer: Maureen O’Boyle
Producer: Holly Lemanowicz
Editor: Laurence Sockwell

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