We worked with GTB Shanghai to create series of Key Visuals to launch FORD Everest in China. We were responsible for the creation of all the still assets of the campaign.
Our crew traveled to China to photograph the natural environment of the vehicle—it was one of the most demanding parts of the creative journey, as we even the climbed over 4950m above sea level. Back in our studio in Warsaw, we created FORD Everest in CGI and retouched the pictures. The beauty shots an on-road situation of true off-road FORD Everest premiered at the end of 2017.
Client: Ford Asia
Agency: GTB Shanghai
Chief Creative Officer Asia Pacific: Kevin Pereira
Associate Creative Director Asia Pacific: Nando Correa
Associate Creative Director Asia Pacific: Khlauss Feldhaus
Creative Art Director Asia Pacific: Jason Wee
Group Account Director Asia Pacific: Christian Boe
Senior Account Director Asia Pacific: Vivian Wang
Senior Account Manager Asia Pacific: Veronica Albuerme
Executive Producer Asia Pacific: Pearl Tan
Producer Asia Pacific: Lesley Tse
Associate Creative Director Asia Pacific: Nando Correa
Associate Creative Director Asia Pacific: Khlauss Feldhaus
Creative Art Director Asia Pacific: Jason Wee
Group Account Director Asia Pacific: Christian Boe
Senior Account Director Asia Pacific: Vivian Wang
Senior Account Manager Asia Pacific: Veronica Albuerme
Executive Producer Asia Pacific: Pearl Tan
Producer Asia Pacific: Lesley Tse
Executive Creative Director: Peter Jaworowski
Production Lead: Marta Król
Producer: Michał Zieliński
Art Director: Marcin Kowalski
Photographer: Szymon Świętochowski
Concept Artist: Michał Urbański
Digital Artists: Maciej Mizer, Marcin Kowalski, Piotr Frączkowski,
Łukasz Wiktorzak, Dominik Laurysiewicz, Tomasz Chrabołowski
3D Lead Artist: Łukasz Skurczyński
Modeling: Ernest Kośka, Paweł Filip
Textures/ShadingLighting/Rendering: Ernest Kośka, Maciej Łypik, Paweł Filip
